ʻO ke kūlana kiʻekiʻe ke kuleana o nā mea waiwai e hiki ke loaʻa i ka nui. Eia naʻe,ʻo ka nele o nā kumukūʻai nui e hiki ke hoʻohanaʻia ma nā lole, nā kāmaʻa, nā mea hana a me nā mea hanapalapala i laweʻia e nā inoaʻoihana kaulana loa,ʻaʻole ia he hikiʻole ke nānā aku i ka nani a me ka hoihoi. ʻO nā mea a mākou eʻike nei i nā pōpili o ka honua, ma hope o kekahi manawa eʻikeʻia ana ma ka mahele makai, akā i kahi hana'ē aʻe. He aha ka manaʻo o ka "makai kūʻai nui"? - Eia kekahi hui o nā huahana i hoʻohālikeʻia no nā mea kūʻai kūʻai waena,ʻo ia hoʻi, ka mea kūʻai nui. Ma ka hoʻokele waiwai o kēia au, aia kekahi mahele kūlana kiʻekiʻe i ka māhele makai. Ua hoʻolālāʻia kona kumukūʻai ma kahi iʻoi aku ka nui o ka 190 billion euros.
Nā pōmaikaʻi o ka makai makai
He aha ka mea likeʻole, e like paha me nāʻaʻahu o ka papa kūʻai makamae i nāʻano o nā mea e pili ana i ka puaʻa puaʻaleʻa? ʻO ka mea mua,ʻo ka maikaʻi o nā huahana kālepa-nui e manaʻoʻia heʻano. ʻAʻole kēia manaʻo he maikaʻiʻole kēlā waiwai aʻaʻole hoʻi e pono ke nānā. ʻO ka hoʻohanaʻana i nā mea liʻiliʻiʻoihana, kahi o ka hanaʻana ma nā'āpana me kaʻoihana liʻiliʻi, nā uku kūʻai pāʻani liʻiliʻi he mauʻano likeʻole o ka makai makai, e hiki ai ke hoʻohaʻahaʻa nui i ka uku o ka huahana hope loa. ʻO kēia ka mea e huki ai i ka mea kūʻai i kēia māhele o ka makeke. Ma muli o keʻano o ka paneʻana o nā huahana i nāʻano loli a me keʻano likeʻole i ka waiwai o ka'ikepila, e ulu ana kona kaulana i kēlā me kēia makahiki. Ma ke ala, ua kohoʻia nā hua kūpono o nā'ōpana kūʻai-nui e nā mea hiki ke hoʻonui i ka waiwai. No laila, nui nā poʻe kaulana o ka honua i ka nohona o ke ao e makemake i ka maikaʻi o ka makai makai, a me nā kāmaʻa a me nā kāmaʻa, i hanaʻia e nā loina kaulana, i nā manawa kūikawā.
ʻO nā mea maikaʻi loa
Hoʻohanaʻia ka hoʻokōʻana i nā waiwai o kēia māhele ma nāʻano kūikawā o ke kūʻai aku, aʻo ka hana o nā brands i ka māhele nui-kūʻai he kumu nui loa ia o ka hoʻokomoʻiaʻana o ka pūnaewele kālā.
ʻO ka hōʻailona nui o ka noi no kekahi huahana,ʻo ia ka nui o kāna kūʻaiʻana, no laila, maʻalahi kaʻikeʻana i nā makika maikaʻi loa o nāʻeleʻele nui. ʻO kēia nā inoaʻoihana iʻikeʻia e kēlā me kēia mea kākau, mai hūnā i kaʻike e pili ana i ke kūlana o ka uku ma o ka hoʻounaʻana i nā leka i kā lākou mau pūnaewele kūkala. Hoʻohālikelikeʻia ka lālā o ka maikaʻi ma nā kālā o nā kamupali kūʻai makamae. Aʻo nā huahana i kaulana loaʻia ka H & M Husekema, loaʻa iā lākou he mau bila he 12 miliona ma ka makahiki aʻoi aku i ka 6% o ka mākele honua. I kēia lā,ʻoluʻoluʻo H & M i nā lole e hoʻoulu ai i ka lole, nā mea komo, nā kāmaʻa, nā lole komo a me nā kapa holoʻokoʻa a me nā wahine, a me nā kāne a me nā keiki. Loaʻa hou - hiki ke kūʻai aku i nā mea kūʻai pūnaewele.
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Ma ka lua o ka loaʻaʻana o ka Gap pūʻulu me ka uku o ka 10 billion burola i kēlā me kēia makahiki a e noho kokoke ana i 5% o ka mākele. ʻO ka mīkiniʻAmelika, i hoʻokumuʻia ma San Bruno i ka makahiki 1969, ua lilo i mea lua ma ka Honua ma muli o ke kaulike o kaʻupena kūʻai. MaʻAmelika,ʻo Gap ka mea kūʻai nui loa no nāʻohana a pau.
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Hoʻopili i nā keuʻekoluʻekolu mea kūʻai nuiʻo Uniqlo (loaʻa ke kālā ma mua o 8 billion bila i kēlā me kēia makahiki, ma kahi o 4.5% o ka māhele kūʻai). Ma ka hopena o ka paʻaʻana o ka mīkini i ka poʻe Kepanī, ua nui loa nā huahana o ka honua holoʻokoʻa, a ma ka US.
Aia kekahi o nāʻano lole lole kaulanaʻo Esprit, Kalvin Klein, Zara , Mango , a me Topshop.
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Hoʻomaopopoʻia ka mālamaʻana i nā mea palekana o ka mahele makai. ʻO Garnier,'Oréal, Lumene, Max Factor,ʻo "ʻO L'Etoile" a me nā mea i hoʻolahaʻoleʻia, akā ma ka noi NYX, Sleek MakeUP, Essence, Catrice, NoUBA. Ma ke ala, ua hoʻohana nā meaʻoihana a me nā mea hoʻonaninani o ka māhele pāʻani.
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